1. What made you start a food truck business?
My passion for baking started when I was in high school! I took a cake decorating course, and my passion was unleashed. When I graduated high school, I earned my Associate in Science for Baking and Pastry Management. I took every opportunity to learn and grow as a pastry chef. My family and boyfriend have been very supportive of my passion and always encouraged me to start my own business. I was intimidated by failure and that kept me from being able to make my dream job for owning a bakery a reality. December 2011, the food truck industry caught my eye and with the amazing support of my boyfriend, we decided to take my dream to the street and start my very own dessert food truck! For the first few months of the year, we did a lot of researching about the truck industry and then in April we purchased my truck! The following few months, my boyfriend spent the weekends building the truck interior, and I spent them working on my product and marketing my new business! By July of 2012, we were in a local food truck competition that was the truck’s launch. We were awarded The Peoples Choice Award and were stocked to be on the road spreading our delights!
3. What is an average day like for your business?
My best sellers are the Delights– these are the signature item of the truck. They are bite sized gourmet dessert items dipped in chocolate! The delights are a perfect size to eat with your fingers and convenient while walking around the food truck event. I sell them in 2, 4 and 6 packs. My dearly delighted (customers) love the option to try different flavors at smaller portions that are easy to share!!
Food truck stalkers are welcome- as long as it is done respectfully. With still being new to the food truck industry, I have yet to learn of any stalkers in relation to my truck but I do have a few followers that look forward to me coming to their city event each month and are sure to say hi and support my delights!